Humectants in Skincare: How They Hydrate Skin and How to Use Them in Formulation
Humectants are ingredients used in skincare that attract and bind water molecules. Their main job is to increase hydration in the skin by pulling moisture from the environment or deeper layers of the skin and holding it in the outer layer (stratum corneum). In simple terms: Humectants are “water magnets” for your skin. They are a critical part
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